Sampriti Mukherjee

Tracing Feminist Performativity in New Media: through Writing

In post-industrial and consumer-based time when the ‘hybrid’ of technology and experience, the alliance between machine and representation is taking place, every citizen could construct her own ‘custom lifestyle’ and ‘select’ her ideology from a large (but not infinite) number of choices. Rather than pushing the same objects/information to a large group, globalised capitalist marketing strategies tries to target each individual separately through the medium of ‘New Media’.